Business Plan: Interactive displays

Interactive displays

Informal Business Plan


Touch sensitive technology has always been around since the early days of smart phones. However, that technology never got out of the confines of small portable electronic devices. The buzz words here are small and portable.


There has always been academic research going on in Human Computer Interaction (HCI) area. Some of their publications have produced commendable results. Microsoft surface technology is an evolution of interfaces between mankind and computer beyond colorful & twisted keyboards and light flashing mice.


On the other extreme is the ubiquitous computers research. This research elates the use of computers as omnipresent & invisible machines in our homes and offices, assisting us in our daily tasks as obedient servants acting on our commands. The bottleneck in this research is the imperfection of voice recognition technology.


Microsoft Surface is a middle ground in terms of pace of technology.


  microsoft surface logo


The business value that can be extracted from Microsoft Surface technology is in the form of time saving activities for routine tasks wherever HCI is involved. These activities include but not limited to reading out a restaurant’s menu, placing order and receiving the bill, Point-Of-Sales-Terminal (POST) plus RFID, ATMs, computer terminals for banking professionals synced with hardware calculator, using CRM applications for assembling custom products and ordering them online,
designing business workflow blue prints, interacting with the machines on a manufacturing assembly plants and…In short it can be used wherever there is a routine use of only one software application on top of an operating system.


How does it improve efficiency of the workforce? Firstly, this technology can act as a confined window of work to concentrate only on the task at hand and forget about the intricacies of the operating system itself. Secondly, the use of text not as a virtual but a real button can help eliminate human error, double mindedness for new users and save time for a user from grabbing a mouse, fine positioning it at the desired virtual button on-screen and clicking it.


Things interactive display is not good at are replacement of type writer interface to write lengthy paragraphs, design professionals like architects using AutoCAD, Maya3D artists and others and of course for the technology professionals like IT professionals, electronics and mechanical engineers and the likes.


Long story short, these technologies will be employed in above mentioned work situations as prophesized by many of the Steven Spielberg movies but who does that is the question.

This, some have called, is embracing the World 2.0!